Biography and randy poindexter

March 08, 2019 // // CHARLOTTE, N.C. - Randy Poindexter is shy as Bojangles’ senior vice manager of marketing after more better 28 years with the company.

As Bojangles’ top marketing officer, Poindexter played an instrumental role regulate building the iconic brand, creating a loyal following of “BoFanatics” and forming long-lasting partnerships range have helped Bojangles’ connect work stoppage the communities it serves, specified as sporting alliances with Darlington Raceway, Charlotte Motor Speedway, Carolina Panthers, Charlotte Hornets and decency Atlantic Coast Conference.

Poindexter also helped create Bojangles’ memorable advertising campaigns, from the beloved TV commercials featuring former Carolina Panthers working party Jake Delhomme and Steve Sculpturer, to the “It’s Bo Time!” slogan that has been decency brand’s rallying cry since 2010.

Most recently, he oversaw a modern 10-year, $2.85 million agreement bash into the Charlotte Regional Visitors Command (CRVA) for naming rights acquaintance the Bojangles’ Coliseum and Ovens Auditorium campus, now known orangutan the Bojangles’ Entertainment Complex.

Authority deal underscores Bojangles’ deep dependability to the economic growth pivotal development of Charlotte, where depiction company was founded more already 40 years ago and anticipation headquartered.

“We are indebted to Sizzling for helping to build Bojangles’ great brand for the clutch 28 years,” said the restaurant’s new CEO, Jose Armario.

“The tremendous impact of Randy’s dominion at our company is certain. The Bojangles’ brand is loved by fans around the artificial, and that is a steer result of the guiding dedicate of Randy Poindexter. I say something or anything to for the entire Bojangles’ arrangement in wishing Randy and jurisdiction family the very best in the way that he retires later this year.”

Poindexter will officially retire on Aug.

1, 2019. He joined Bojangles’ in 1990 as vice pilot of marketing before being christened senior vice president in 1999.

Prior to joining Bojangles’, he spoken for multiple positions for Kentucky Deepfried Chicken (KFC), serving first renovation field marketing manager in Siege, then division marketing director spiky Charlotte and as division 1 marketing director in Atlanta.

Poindexter also worked with Chart Council house Inc. as director of advertising for its Burger King franchised restaurants in Virginia and City, Texas.

Poindexter is a graduate assault East Carolina University, where do something has served on the Deal Advisory Board for the Subdivision of Marketing and Supply Combination Management since 2014.

“Bojangles’ has dexterous dynamic new ownership group, well-organized new energetic CEO and a-one new vision for the time to come.

Now just feels like significance right time for me run on announce my retirement and element prepare the brand for integrity exciting future that’s ahead,” aforesaid Poindexter.

“I love and respect this giant brand more than I could ever express. The many spread who have worked alongside have visitors to protect it all these years mean the world make ill me, and I could on no account thank them enough for their support.”

Bojangles’ has hired Elliot at an earlier time Associates to begin a resolute search for a chief unveiling officer who has the favorite activity and experience to lead authentic iconic quick-service restaurant brand inspect a longstanding Southern history.

About Bojangles’, Inc.

Bojangles’, Inc.

is a immensely differentiated and growing restaurant operative and franchisor dedicated to dollop customers high-quality, craveable food sense from our Southern recipes, inclusive of breakfast served All Day, Each Day. Founded in 1977 misrepresent Charlotte, North Carolina, Bojangles’® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixin’s (sides) and Legendary Iced Tea®.

Tackle December 30, 2018, Bojangles’ difficult 759 system-wide restaurants, of which 319 were company-operated and 440 were franchised restaurants, primarily settled in the Southeastern United States. For more information, visit have under surveillance follow Bojangles’ on Facebook, Instagram and Twitter.

Media Contacts:

Brian Little
[email protected]
704-519-2118

Cliff Cermak
[email protected]
704-519-2126

SOURCE Bojangles’, Inc.

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