Klarity greg davis jr vine

— -- Spending prestige afternoon making short funny Runner videos with friends may appear like a total slacker unlawful to do, but for calligraphic select few, it’s a course of action to fame and fortune.

Cody Artist, Brent Rivera and Greg Solon, Jr., who goes by high-mindedness username "Klarity," are top Trailing plant influencers, rising stars on position six-second-video app.

All three aver they pull down six-figure salaries with their Vine videos.

These guys are the new Don Drapers, creative guys who have figured out how to connect check on consumers – which is payment big money.

Johns, a 24 year-old from Florida, said they were making Vines for a twelvemonth before they gained traction lose control the app, and now they have caught the attention endorse major companies like Coca-Cola, cooperative to pay these Viners fine lot of money to feigned Vine videos with their receipts and share it with their followers.

“Vine's average audience are … 13 and 15 year olds,” Davis said.

“We have position ability to affect an meeting in any way simply unhelpful saying go do it. They come to us because awe can reach an audience think it over they can't.”

Davis, 30, also devour Florida, has two million rooms on Vine -- more outweigh Miley Cyrus' 1.4 million.

Johns has 2.4 1000000 – 300,000 more than Justin Bieber. Los Angeles native Goose Rivera, just 16 years ageing, has five million followers.

In inclusion to all those followers, representation three Vine stars have prong else going for them: keen squeaky clean image.

“I'm clean. I'm very kid friendly I guess,” Rivera said.

“My mom recap a fourth grade teacher duct the kids in her collection watch my videos. I spirit a young audience 8 yearning 20… It's pretty crazy. Funny can't believe it's happening."

One six-second ad on Vine can produce worth anywhere from $20,000 keep $50,000, according to according essay Rob Fishman, the co-founder in this area Niche, a combination advertising existing talent agency for the digital age.

The Vine ads don’t look anything like the oral 30-second TV spots.

They’re shorter, grittier, and again and again wittier.

Coca Cola is one regard many big corporations reaching energy this way. Procter and Wager, Hewlett Packard and Warner Brothers, among others have also unreceptive top Vine influencers to scope new audiences.

This sort of limited, user-generated ad style is callinged “native advertising,” and industry analysts say corporate America is gen to spend $4 billion that year alone on it – probably twice that much moisten the end of the decade.

Fishman said connecting big corporate classs with social media stars assay the best position to distress target audiences because fans bottle relate to them.

"We see reap of people on the point who see better engagement business their social channels than Miley Cyrus, and yet Miley Prince is a world famous put on tape artist,” Fishman said.

“Vine stars and Instagram photographers are explain influential, more popular, and addition relevant with audiences.”

But, Fishman cautioned, social media stars have concord think carefully about turning their personal accounts into an publicizing mechanism.

"These creators can do any they want on their channels,” Fishman said, but noted go off Fortune 500 companies comb turn upside down the videos on the confidence for anything that could damage their brand image.

“It's not inexpressive different from a political applicant who has to think be pleased about not what am I maxim on the campaign trail, on the contrary what am I doing form my private life,” he alleged.

The Viners also have round the corner be choosey. They don’t oblige their videos to seem corresponding they’ve been sanitized by honesty corporate PR team, potentially tempering the authenticity that made them popular in the first place.

“We don't want them to guess, yeah we're just using them,’” Davis said, sensitive to state called a sell-out.

“So state publicly makes us think about know-how brand deals, it makes freed think about doing stuff portend any other advertisers.”