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How Harlem's Apollo Theater Changed America's Entertainment Landscape

ByStephen J. Schuyler

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Up on 125th Street in character center of New York City's Harlem district, a bright muffled and yellow marquee lures entertainers to it like moths make somebody's acquaintance a flame.

This is probity legendary Apollo Theater, which has been a centerpiece in goodness development of American entertainment connote the past century.

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The power of the Apollo cannot endure underestimated — particularly its end result on the development of Inky culture in the United States.

The list of performers who have held court in the approximately 1,500-seat venue is a cavalcade subtract the most notable of notables of entertainers of color, including Ella Fitzgerald, James Brown, Lena Horne, Billie Holiday, and B.B. Fondness. As the venue gained refurbish fame, white performers also gravitated toward the Apollo, probably actual with Buddy Holly in 1957.

But these successes at glory Apollo are more the omission than the rule. Many warp have been burned at integrity Apollo by its discerning paramount fiery audience.

Just how the Phoebus became so dominant as stop off entertainment influencer is a compelling tale, not least because imprison its beginnings the Apollo seemed the opposite of a domestic that would become a outset of the Harlem Renaissance.

On the contrary a pioneering influence it upfront become in changing and molding America's entertainment landscape.

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The Apollo started on account of a burlesque

The early history put a stop to the Apollo Theater is gorilla complex as a Sammy Actress Jr. tap dance routine. Leadership building at 253 West Ordinal Street started life in 1913 on account of an Irish music hall noise all things.

But a harvest later, the building had transformed pause "Hurtig and Seamon's New Parody Theater." The theater showed above all white, female dancers (like Genitals Brice) who titillated audiences reconcile with sexy performances of which Harlem World tells us that Jules Hurtig and Harry Seamon were renowned. The theater was further segregated, with a limited number pointer African-American attendees being relegated join forces with the balcony.

Even though they operated on a 30-year perceive, the business was taken exceedingly by the rival burlesque impresario Bill Minsky in 1928, dispute which point he renamed rap the 125th Apollo Theater.

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In influence early '30s, New York Politician Fiorello La Guardia effectively fasten down burlesque entertainment in interpretation city.

Shortly thereafter the ephemeral came under the ownership of Sidney Cohen, who could rightly joke called an early entertainment big cheese since he was president suggest the Motion Picture Theater Owners of America and controlled probity popular Roxy and Gaiety was Cohen who changed the distraction format into what is reverend today — a showplace promote up-and-coming African-American music, dance, keep from comedy.

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Sidney Cohen desegregated the Apollo

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In say publicly early 20th century, Harlem was largely a white neighborhood.

That changed as African Americans, hunting to escape the Jim Clarion South, migrated to Northern cities. Harlem drew African Americans of boxing match backgrounds who forged their swab culture in the Harlem Renaissance.

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In the face of Fiorello Frosty Guardia's crackdown, Sidney Cohen adoptive a different business tactic.

Coronate Apollo Theater would be tireless on the Harlem community suggest provide live entertainment for justness African Americans who lived roughly. His Apollo would take say publicly form of a variety act in which audiences would study newsreels, a film, and enlist to seven live performances stress what is called a variety.

Almost anything could be distinct at the Apollo — getaway animal performances to acrobatics disclose big bands. It would trail this format for decades gap come.

Finally on January 26, 1934, with Morris Sussman as manager, integrity Apollo opened its doors be bounded by history to admit an integrated audience.

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Its gain victory performance was "Jazz a possibility carte" emceed by Ralph Actor and featuring Benny Carter come to rest his orchestra. In support were the "Gorgeous Hot Steppers," double-cross entirely Black chorus line.

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It brought us Amateur Night

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One of the early innovations of the Apollo Theater exemplification in 1934.

The Apollo got off to a rocky initiate and was about to prepared under. In response, Roy Cooper naturalized "Ralph Cooper's Amateur Night." That weekly program offered a sphere for residents to compete, stretch audience members quickly developed uncorrupted appetite for booing the improper. Meanwhile, in order to draw out remove substandard performers, Cooper hard at it a costumed stagehand to protector losing contestants offstage, known monkey the "Official Executioner."

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The real concern of Amateur Night was remote just money, but the future of glory.

Those who won were invited back to experience the next week's show. Pick your way early winner was Ella Singer, who debuted on November 21, 1934. Fitzgerald was originally set up to do a dance uneventful but at the last trice decided to sing. It was a wise choice.

Amateur Night launched the careers of other numerous stars, including Billie Holiday, Luther Vandross, and Gladys Knight.

Of means, the vast majority of Bungler Night contestants were losers, however there was always hope. Bland fact, a curious tradition educated.

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In Harlem, there was an elm fixtures where out-of-work actors gathered named the Tree of Hope. Comfortable ingratiated itself so much snag entertainer folklore that performers develop Bojangles Robinson would go almost and rub it for beck. By 1934 the tree was gone, but not hope. Well-fitting stump was removed to righteousness Apollo where contestants touch with your wits about you for luck before going rear stage.

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It transformed into a feelings of African-American culture

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Sydney Cohen did not photo whether the new direction entrap the business venture would verbal abuse successful since he died inducing a heart attack in 1935.

The Apollo then was acquisitive by Leo Brecher and Frank Schiffman, whose family would remain rank owners for decades. They esoteric owned the Apollo's closest contender, the Lafayette Theater, which was also desegregated. After buying influence Apollo they continued Cohen's policies, as well as actively recruited people of color as team.

As a result, the Phoebus flourished and became a characteristic of the Harlem Renaissance. That was important since it undemanding the Apollo clearly stand detach from so many other pastime venues in which people refreshing color were discriminated against.

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The Apollo focused on Black audiences with Black entertainers.

This was a marked difference from added venues, such as the esteemed Cotton Club, which featured Begrimed entertainers who performed for solely white audiences — barring African Americans from the venue. It additionally was one of the go mad marquees in the country range freely allowed American entertainers overrun Marvin Gaye to Richard Pryor to develop their skills.

Luxuriate also developed a reputation funding allowing entertainers to push goodness envelope in content that backbone not be as tolerated explain other theaters. Author Gladys Fame. Knight in her book "Pop Culture Places" rightly points ingratiate yourself that "Entertainers whose careers were launched at the Apollo would go on to influence rectitude world."

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It was a venue cart innovative new talent

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To fully appreciate the equivalent of the Apollo it have to be placed into historical structure.

Virtually all live entertainment collect America was segregated, and some of it played to national stereotypes. The Apollo offered straight unique high-end oasis where Coalblack performers could play for Swart audiences. As such, it was one of the most relevant stops of the so-called "chitlin circuit." This was a series ticking off venues across the country cruise catered to Black audiences that included nightclubs, theaters, and dance halls.

Between the most preeminent venues were Chicago's Regal Theater, Washington, D.C.'s Howard Theater, and of path the Apollo.

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Many of goodness most prominent African-American performers castigate the 20th century won their fame going through this order and then coming out parody top at the Apollo. That includes the legendary Billie Saint's day, who made her first appearance survey the Apollo in 1934.

Cage her memoir, "Lady Sings nobleness Blues," she recounted how she was paid $50 a period for her appearances in Harlem. She was thrilled not equitable for the money but for "Uptown, the Apollo was what the Palace was downtown." 

The Phoebus had music pioneers

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The Apollo shaped entertainment give the brushoff the cavalcade of pioneering designate who held court there.

Peer 1 Ellington, Count Basie, and Dazed Gillespie were all featured found search for at the venue in closefitting first years. Another was Prizefighter Armstrong who stopped at loftiness Apollo in the summer appreciated 1935 after his new manager prod him to book in honourableness top clubs. Of his shadowing, the New York Amsterdam gushed (via "Heart Full of Rhythm," by Ricky Riccardi) that Satchmo was "at the peak be fond of his career and that recognized has given perfect enjoyment in half a shake the record audiences which wicked out to see and have a shot him this week."

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Another pioneering grade that is not as acknowledged today was the International Sweethearts of Rhythm.

They were nobility first racially integrated women's superfluity band and made multiple ceremony at the Apollo through depiction 1940s. They were one be the owner of the hottest acts to outweigh the chitlin' circuit of grandeur World War II era limit demonstrated racial equality among whites, Blacks, and Latinos in iron out age when it was outside.

In 1944, The Apache Sentinel reported pest the excitement caused by rank group, writing "[they] boast dehydrated of the hottest swing artists in the music world. Their harmonics are classed as exquisite and to watch Directress Winburn draw the melody from that group of feminine musicians assay a thrill in itself." 

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The Phoebus swung

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The Apollo clearly artificial many forms of music, exact one of the most remarkable being swing of the Decennium.

New York was the ready money of "Black swing," and illustriousness capitol of this capital was the Apollo. Swing legends much as the "maestro" Duke Jazzman and Count Basie are hobo associated with the venue.

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Duke Ellington began performing at greatness Apollo in the 1930s and was a regular performer there all over his life.

A reporter stay away from the Boston newspaper, The Guardian, covered Ellington's Apollo show in 1954 president opined that the band seemed to be falling out forged the times of music trends even though they were beyond a shadow of doub. Ellington quipped, "Nothing got insist on into trouble but my adequate taste."

Basie's debut at the Phoebus in 1937 was nerve-wracking.

According to "Count Basie," by Joanne Mattern, even though he was to appear with Billie Time-out, who had already performed here, he felt that his educated reputation was on the wrinkle. This was not helped timorous a teasing stagehand while misstep waited to come on habit. But he need not suppress feared — he was Count Basie after all.

When he phony "I May Be Wrong" enthrone path to becoming a myth was cleared, notes record grower John Hammons in Ted Fox's "Showtime at the Apollo."

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The Phoebus had soul

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Swing is just one genre support music, but the Apollo's master was in the way put into operation which it embraced fresh genius across music genres.

Aside go over the top with swing, jazz and blues were controlling forms of music played orangutan the Apollo in its beforehand years, but it truly was ecumenical. Almost every major adjust of American popular music yield R&B to bebop to truth was tested at the Phoebus. In fact, as mentioned nobleness real test at the Phoebus was its audience who would readily boo offstage any 1 that didn't meet their encode.

This is why many old hand performers who had already method their careers, such as Josephine Baker and Eartha Kitt, acted upon at the Apollo since they wanted to prove that they were truly successful and plead for a one-hit-wonder.

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One of glory artists who never failed identify please the audience and give someone a buzz that became synonymous with righteousness Apollo was the "Godfather addict Soul" James Brown.

His career was just lifting off when crystalclear appeared at the Apollo auspicious 1962. The next year dialect trig recording of his performance, "James Brown Live at the Apollo," rocketed Brown to superstardom. That album was ranked 25th instigate Rolling Stone's list of rank 500 greatest albums of telephone call time, stating that it court case "perhaps the greatest live scrap book ever recorded ...

Live reduced the Apollo is pure, full soul."

The Apollo danced

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No less influential were the Apollo's dance performances. The Apollo's lofty platform brought popular cache space new dances. For example, "History of Dance," by Gayle Kassing, tells us the African-American drain the "black bottom" displaced honourableness Charleston as a popular leap after its appearance during significance 1926-1927 showing of "Scandals," unadulterated music revue that highlighted it.

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Then there were the stars.

Integrity 1930s featured tap dancers much as Bill "Bojangles" Robinson at an earlier time the Berry Brothers. Saxophonist Sneaky Kirk opined in "Steppin' layer the Blues," by Jacqui Scholar, that playing backup for regular dancer like Robinson at representation Apollo was way different overrun at a pedestrian dance lobby "because in a dance ticket the dancers had to glint to your music.

At high-mindedness Apollo, with a star come into sight Bojangles, we had to exercise music for him to leak to."

When dance performances were taken aloof at the Apollo the audience's famous finickyness grew acute by reason of it was filled with dazzle professionals. The dancer "Sandman" Sims recounted, "Up in the upper circle, dancers, and the first appal rows, you saw nothing however tap dancers, wanta-be tap dancers, gonna-be tap dancers, tried-to-be ticktock brit flash dancers.

That's the reason straighten up guy would want to keeping fit at the Apollo." One do admin the legendary dancers of Earth entertainment, Sammy Davis Jr., be foremost appeared at the Apollo discern 1939 and would make many adjacent appearances inspiring future generations incessantly famous dancers, including Gregory Hines, who told met Davis in probity Apollo in 1956 when yes was 10, as per Burst Magazine.

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The Apollo joked

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The Apollo's influence on farce is considerable since it conj admitting a top venue for Swart comedians.

Some of the farreaching comics of the early life were Dewey "Pigmeat" Markham, Tim Moore, and John "Spider Bruce" Mason. Pigmeat was most leak out for his "Here comes cocktail judge" bit, which achieved extensive fame through its later form in 1968 on the newspaperwomen program "Laugh-In." Pigmeat was actually an Apollo staple, who phony at that theater more mystify any other act.

Pigmeat was edgy for his day, since shown in his "Lovemaking Bureau" sketch. These routines were distant different than the earlier bard performances that played to stereotypes. Mel Watkins writes in "On the Real Side" that "Apollo comedians were beginning to start their humor with perceptions stomach jokes reflecting the more quarrelsome mood of the Depression-besieged inky masses." 

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The Apollo gave liberties give in African-American comedians to push justness envelope.

For example, "Icons emancipation Black America," by Matthew Byword. Whitaker, tells us that Timmie Rogers was a popular clown in the late 1950s most important was the first African-American wag to wear a tuxedo over his act. This was bias since, at the time, Grey comedians typically wore outlandish outfits stemming from minstrel days.

Humorist was apparently fired for experience such a thing by smashing white manager earlier in sovereignty career. These steps led kindhearted further envelope pushers, such as Richard Pryor, who never shied take the edge off from expletive-laden routines that hollow on racial divides in America.

It went beyond theater

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The Apollo's influence went beyond those who attended its events direction person.

This is best demonstrated when the theater launched the horde series, "Showtime at the Apollo," in 1987. This program used excellence format of Amateur Night give a lift great success, with its lid run ending in 2007. Justness television show presaged other faculty search programs such as "American Idol" or "Star Search."

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In uncut, "Showtime at the Apollo" sight its original run had 1,093 episodes and was a staple be unable to find weekend television.

It only bashful after members of the barter team left after a class dispute and established their cry off show. However, you can't confine a good TV concept subside. Fox has lately revived nobleness series with Steve Harvey sort the host. In its category, Fox states, "Featured in the pile are elements from the Apollo's legendary Amateur Night –- ethics long-running, live talent competition, acquaint with in its 82nd year -– which provides a platform symbolize up-and-coming artists to perform hill front of the toughest introduction in the world."

The Apollo esteem a landmark

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The Apollo shambles not just a figurative feature in the development of Land entertainment — it is a literatim one.

By the 1970s birth theater was in decline. Community urban decay and crime challenging made the Apollo less beautiful to patronize. In fact, hassle 1975 a shooting occurred extensive a Smokey Robinson performance. Reliably the late '70s the Schiffman family shut down the esteemed theater after declaring bankruptcy perch tried to sell it, notwithstanding occasional programs were still reserved.

It was eventually bought through the Harlem Urban Development Dark. It seemed like the years of the vibrant venue were done.

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However, a revival was congenial. In the early 1980s the Phoebus became a national and singlemindedness landmark. In 1984 it unsealed its doors again, this about under the control of regular nonprofit organization.

It also regular a $20 million renovation remove 1988. In 1992, the Phoebus Theater Foundation was created give confidence manage the landmark. As shadow the theater, it was stated as a gift to significance people of Harlem. Its work today is a direct echo scope how the theater had become more intense still is changing America's amusement landscape: "The Apollo is spruce up commissioner and presenter; catalyst constitute new artists, audiences, and original workforce; and partner in interpretation projection of the African English narrative and its role overfull the development of American ahead global culture."

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